How to collect testimonials from your first learners

Get reviews from your first learners to build credibility

To get powerful testimonials, ask your first happy learners or their parents for a review shortly after they've had a positive experience or achieved a goal. These reviews are one of the most effective marketing tools you have, as they provide 'social proof' that builds immediate trust with potential new clients. A positive quote from a real person is often more persuasive than any marketing you can write yourself.

Why testimonials are a game-changer

When potential clients are considering your services, they are looking for reassurance that you can deliver on your promises. Testimonials act as independent verification of your skills and reliability. They showcase real results and build an emotional connection, helping new parents and students feel more confident in choosing you.

Timing is everything: When to ask for feedback

Asking at the right moment makes it feel natural and increases your chances of getting a positive response. The best times to ask are:

• Immediately after they give you positive verbal feedback. If a parent says, "Thanks so much, Alex is so much more confident now!", it's the perfect time to follow up.
• When a student achieves a specific goal. This could be a great test result, passing an exam, or finally mastering a difficult topic.
• At the end of a pre-paid block of lessons or a course. This is a natural point to review progress and ask for their thoughts on the experience.

How to ask without being awkward

Keep it simple, polite, and pressure-free. A short, personal email is often the best approach. The key is to make it as easy as possible for them to respond.

Example Email Template:

Subject: A quick favour?

Hi [Parent/Student Name],

I've really enjoyed our sessions together and I'm so pleased with the progress you've made in [Subject].

As I'm growing my business, testimonials from clients are incredibly helpful. Would you be willing to write just a short sentence or two about your experience? It would be a huge help.

No pressure at all, but any feedback would be greatly appreciated!

Best,

[Your Name]

Putting your testimonials to work

Once you have a great review, you need to use it. But first, you must get permission.

Important: Always ask for explicit permission to use their words and name (or initials) on your marketing materials. A simple follow-up like, "Thanks so much for this, it's fantastic! Would you be happy for me to share this on my website?" is perfect. This is essential for respecting their privacy.

You can feature your testimonials on:

• Your website's homepage
• A dedicated 'Reviews' or 'Testimonials' page
• Your social media profiles
• Printed materials like flyers or brochures