How to create a basic proof-of-concept or 3D model
Visualising your product early allows you to identify design flaws and refine your vision before investing in expensive manufacturing.
The quickest way to turn a vague idea into a real business is to get it out of your head and into your hands. A proof-of-concept (PoC) isn't about creating a finished product; it is about building the simplest, cheapest version possible to see if the idea actually works in the real world. By creating a rough mock-up or a basic 3D model, you can spot "obvious" design flaws immediately—saving you a lot of money and time before you move on to more technical stages.
Step 1: Start with "Lo-Fi" physical mock-ups
You don't need a factory to start. Think of this as the "sticky tape and cardboard" phase. The goal is to understand the physical scale and ergonomics of your product.
- Use household materials: Cardboard, foam board, clay, or even LEGO are brilliant for testing the size and shape of a product.
- Focus on one thing: If your product has a specific moving part, build just that part to see if the mechanism is viable.
- Don't seek perfection: If it's held together with duct tape but proves that the handle is in the wrong place, it has done its job perfectly.
Step 2: Create a digital 3D model
Once you have a physical sense of the product, a digital model helps you refine the dimensions and see it from every angle without wasting materials. You don't need to be an engineer to do this.
- Free Software: Start with beginner-friendly tools like Tinkercad (great for very simple shapes) or SketchUp Free. These are web-based and offer plenty of tutorials.
- Capture the essentials: You aren't worried about textures or branding yet. Focus on the height, width, and how different components fit together.
- Iterate quickly: The beauty of digital models is the 'undo' button. Try three different versions of your design to see which looks most functional.
Step 3: Identify design challenges
As you build your model, keep a notebook handy. The process of building usually reveals "hidden" problems you hadn't considered while the idea was just a thought.
| Feature | What to check |
|---|---|
| Scale | Is it too big for a standard letterbox? Is it too heavy to hold? |
| Usability | Where do the hands naturally go? Is the button in reach? |
| Assembly | Does it look like it will be a nightmare to put together? |
Top Tip: Show your mock-up to someone else without explaining what it is. If they can't figure out how to hold it or what's it for, your design needs more work.
Best practices for your first model
- Keep it cheap: Spend as little as possible. The more money you spend on a PoC, the more "married" you become to a design that might not actually work.
- Document everything: Take photos of your early cardboard versions. They are great for showing your journey to future investors or customers.
- Function over form: It doesn't matter if it's ugly. It only matters if it proves the concept is physically possible.
Created by hatch. • Updated on May 14, 2026