How to create a Google Business Profile and TripAdvisor listing

To get your business in front of customers, you need to set up your free listings on Google Business Profile and TripAdvisor. These are two of the most important online platforms for any hospitality business, acting as your digital front door. Taking the time to create detailed and accurate profiles is the single most effective way to help guests find you, trust your services, and make a booking.

How to set up your Google Business Profile

A Google Business Profile is what allows your business to appear on Google Maps and in the local search results. It’s completely free and absolutely essential.

1. Start the process: Go to the official Google Business Profile website and click ‘Manage now’. You will need a Google account to proceed.
2. Enter your business name: Type your business name. If a profile already exists (perhaps created by a customer), you will be able to claim it. Otherwise, you’ll create a new one.
3. Choose your business category: Be specific. Select ‘Hotel’, ‘Holiday cottage’, ‘Restaurant’, or whatever best describes your primary service. This helps Google show your business to the right people.
4. Add your location and contact details: Enter your physical address, service area, phone number, and website address. Accuracy is critical here – this is how customers will find and contact you.
5. Verify your business: This is the most important step. Google needs to confirm that your business is real and that you are its owner. The most common method is verification by postcard, where Google sends a card with a code to your business address. You must enter this code online to complete the process. Your profile will have limited visibility until it is verified.

How to create your TripAdvisor Listing

TripAdvisor is a cornerstone of the travel and hospitality industry, driven by customer reviews and photos. Being listed here is non-negotiable.

1. Visit the owners' page: Go to the TripAdvisor for Business page and search for your business.
2. Claim or create your listing: If a customer has already created a basic listing for you, you can ‘claim’ it. If not, you will need to register a new listing from scratch.
3. Complete your business details: Fill in all the required information, including your business name, address, and contact details. Use the map tool to place the location pin accurately.
4. Write a compelling description: Add a unique description of your business. This is your chance to sell the experience and highlight what makes you special.
5. Verify your identity: Like Google, TripAdvisor will need to verify that you are the legitimate owner or representative of the business before giving you full control of the listing. This is usually done via phone or by providing credit card details (no charge is made).

Tips for a great profile

Once your profiles are verified, the work isn’t over. To make them truly effective, you need to manage them properly.

• Upload high-quality photos: This is crucial. Your photos are your best marketing tool. Show off your premises, rooms, food, and happy guests. Avoid blurry or dark images.
• Keep information up to date: Always ensure your opening hours, phone number, and address are correct. Remember to update them for bank holidays or seasonal changes.
• Fill in every section: The more complete your profile, the more trustworthy it appears. Add details about amenities like Wi-Fi, parking, or accessibility features.