How to create a professional portfolio of past work

Your portfolio is the single best way to win new business. It provides concrete proof of your skills and the quality you deliver. To get started, gather high-quality photographs of your best projects and write a short, clear description for each one. Whether it’s a digital file you can email or a physical book you can show in person, a well-curated portfolio lets your work speak for itself.

What to Include in Your Portfolio

Think of your portfolio as a storybook of your best work. Each project should be a short, compelling chapter. Aim for quality over quantity, focusing on projects that showcase the kind of work you want to do more of.

• High-Quality Images: This is non-negotiable. Use clear, well-lit photos. If possible, include 'before', 'during', and 'after' shots to show the transformation. Your phone camera is fine, just make sure your pictures are sharp and in focus.
• Clear Project Descriptions: For each project, write a few sentences explaining what the client needed, the key steps you took, and the final outcome. Focus on the problem you solved for them.
• Client Testimonials: A quote from a happy client alongside their project photos is incredibly powerful. After a job is done, just ask if they’d be happy to provide a sentence or two about their experience.
• Showcase Your Ideal Work: Include 5-10 of your best projects that represent the type of work you want to attract in the future.

Choosing Your Format: Digital vs. Physical

You don’t have to choose just one. The best approach is often to have a comprehensive digital portfolio and a smaller, curated physical one for important face-to-face meetings.

Digital Portfolio

A digital portfolio is versatile and easy to share with anyone, anywhere.

• On Your Website: A dedicated 'Portfolio' or 'Projects' page is essential. This is your 24/7 salesperson.
• A PDF Document: A well-designed PDF is perfect for attaching to emails when you send a quote to a potential client.
• Social Media: Platforms like Instagram or a dedicated Facebook album can act as a living portfolio that you can update regularly and easily.

Physical Portfolio

Never underestimate the impact of leaving something tangible with a potential customer.

• Presentation Folder or Binder: Use a professional folder with high-quality printed photos and project descriptions. It looks organised and serious.
• Photo Book: Online services can print your photos into a sleek and impressive photo book that feels substantial and high-quality.

A Simple 4-Step Process to Get Started

1. Select: Choose your best 5-10 projects. Don't overwhelm potential clients with too many options.
2. Document: For each project, gather your best photos and write a one-paragraph description. Keep it simple and direct.
3. Assemble: Build your portfolio in your chosen format(s). Make sure the layout is clean, professional, and easy to follow.
4. Review: Ask someone you trust to look it over. Does it make sense? Are there any typos? Does it sell your skills effectively?

Top Tip: Your portfolio is a living document, not a one-time task. Add new projects as you complete them and remove older ones to keep it fresh, relevant, and focused on your best work.