How to create a seasonal pricing structure for your pitches

To maximise your revenue, you need a price list that adapts to demand. The best way to do this is to first divide your calendar year into Low, Mid, and High seasons based on school holidays and bank holidays. Once you have your seasons, set a base price for each type of pitch or glamping unit you offer, and finally, create a simple list of fixed charges for any optional extras like dogs, extra people, or awnings.

Step 1: Define your seasons

Your pricing should reflect demand. In the UK, this is almost always tied to school holidays. A simple and effective approach is to use three seasons:

• High Season: This is your peak time. Think school summer holidays (late July to the end of August) and all bank holiday weekends (Easter, May, and August). These dates command your highest prices.
• Mid Season: These are the 'shoulder' periods. This typically includes June, early July, and September, as well as most weekends during school term time. The weather is often good, but demand is lower than in the peak of summer.
• Low Season: This covers the rest of the year, usually from October through to March (excluding any school half-term weeks or the Easter weekend). These are your lowest prices, designed to attract hardy year-round campers and fill pitches when demand is lowest.

Step 2: Set your base prices per unit

Now, create a price for each type of accommodation you offer for each of the three seasons. This price should be your starting point, often covering a standard unit of two adults and one vehicle. A table is a great way to map this out.

Example base prices (per night, based on two adults):

Pitch / Unit TypeLow SeasonMid SeasonHigh SeasonStandard Grass Pitch (non-electric)£18£24£32Grass Pitch with Electric Hook-Up£23£30£40Shepherd's Hut (sleeps 2)£70£95£130

Step 3: Price your extras

Finally, list all the chargeable add-ons. To keep things simple for you and your guests, it’s often best to keep the price of extras the same across all seasons.

Common extras include:

• Extra Adult (per night)
• Extra Child (per night)
• Dog (per dog, per night)
• Awning / Gazebo (per night)
• Extra Car (per booking)
• Fire Pit Hire (per night)

Top Tip: Don't overcomplicate it. When you're starting out, it's far better to have a simple, clear pricing structure that customers can understand easily. You can always review your data and make adjustments for next year based on what was popular and when.