How to create an accessibility statement

Your first step is to create a dedicated page on your website that honestly and clearly describes the accessibility of your property. This isn't about being perfect; it's about providing factual information so potential guests can decide if your business is right for them. A good accessibility statement helps you meet your legal duties under the Equality Act 2010 and opens your doors to the 14.6 million disabled people in the UK.

Why your business needs an accessibility statement

Beyond your legal obligations, having a detailed accessibility statement is simply good business. It builds trust and confidence, showing that you have considered the needs of all guests. It allows people with specific access needs to plan their visit without having to make multiple phone calls, making them much more likely to book with you. This market, often called the "Purple Pound," is estimated to be worth £274 billion a year to UK businesses.

What to include in your statement

The best approach is to walk through a typical guest's journey, from arrival to departure, and describe what they will experience. Be specific and use measurements where possible.

• Introduction: Start with a welcoming statement about your commitment to accessibility. Include contact details (phone and email) right at the top for anyone who has specific questions.
• Arrival & Car Parking: Describe the car park surface (e.g., tarmac, gravel), the number and location of any accessible parking bays, the distance from the car park to the entrance, and whether the path is level or sloped.
• Main Entrance & Reception: Detail any steps leading to the entrance, including the number of steps and if there is a handrail. State the width of the main door. Mention if you have a portable ramp available. Describe the reception area, including lighting levels and if there is a hearing loop.
• Public Areas: Explain the layout of your public spaces like lounges, bars, and restaurants. Is the furniture moveable? What is the flooring like (e.g., short-pile carpet, wood)? Are there accessible toilets available?
• Accessible Bedrooms & Bathrooms: If you have purpose-built accessible rooms, describe them in detail. Include door widths, the space around the bed, the height of the bed, and whether furniture can be moved. For the bathroom, describe features like grab rails, walk-in showers (or wet rooms), shower seats, and the height of the toilet.
• Additional Information: Include your policy on assistance dogs, whether you can provide information in large print, and if your staff have received any disability awareness training.

Tips for a great accessibility statement

Be honest and factual. It is far better to be clear about limitations than to disappoint a guest on arrival. For example, instead of saying "the hotel is not wheelchair accessible," describe the reality: "The main entrance has three steps with a handrail on the right-hand side. Our staff are available to provide assistance with luggage."

Use images and video. A picture is worth a thousand words. Include photos of your accessible features, like the walk-in shower or the ramp to the entrance.

Make it easy to find. Add a clear link to your accessibility statement in the footer of every page on your website.