How to design your personal training packages and pricing tiers
A clear, tiered pricing structure ensures predictable income while helping your clients commit to their long-term fitness goals.
To build a sustainable personal training business in the UK, you need a pricing structure that rewards long-term commitment while protecting your time. Start by offering a mix of high-value single sessions for flexibility, discounted block bookings for consistency, and monthly subscription plans to ensure predictable recurring revenue.
Choosing the right pricing model
Most trainers find that offering only single sessions leads to a high 'churn' rate and inconsistent income. Instead, structure your services to encourage clients to stick around long enough to see results. Here are the three standard tiers:
- Single Sessions: Set these at your highest hourly rate. These are best for occasional consultations or for clients who cannot commit to a schedule.
- Block Bookings: Offer bundles of 5, 10, or 20 sessions. Discount the hourly rate by 5% to 15% compared to your single session price. This improves your cash flow as clients pay upfront.
- Monthly Subscriptions (Direct Debit): This is the most stable model. Clients pay a fixed monthly fee for a set number of sessions per week. This creates a professional relationship based on a lifestyle change rather than a one-off transaction.
Determining your rates
Pricing varies significantly across the UK based on location, facility costs, and your specific expertise. Consider the following when setting your numbers:
| Factor | Impact on Pricing |
|---|---|
| Gym Rent | If you pay a monthly fee to a gym, your rates must cover this overhead first. |
| Travel Time | If you are a mobile trainer, factor in fuel and the time spent driving between clients. |
| Local Market | Research what trainers with similar experience are charging in your specific town or city. |
How to structure your menu
- Identify your 'Base Rate': This is the minimum you need to earn per hour to make the business viable.
- Create your 'Anchor' package: This should be your most popular option, such as a block of 10 sessions or a 2-session-per-week monthly subscription.
- Add value-adds: Don't just sell time; sell a result. Include things like progress tracking or a welcome pack in your premium tiers to justify a higher price point.
- Set clear expiry dates: For block bookings, state clearly that sessions must be used within a certain timeframe (e.g., 10 sessions must be used within 12 weeks) to prevent scheduling headaches later.
Pro Tip: Be transparent with your pricing. Displaying your rates clearly on your website or social media builds trust and ensures you only spend time talking to leads who can afford your services.
Example pricing example
Single Session: £50
10-Session Block: £450 (£45 per session)
Monthly Commitment (8 sessions): £340 (£42.50 per session)
Created by hatch. • Updated on April 30, 2026