How to develop special packages or offers

To create a special package, combine one of your main services (like a night's stay) with smaller, desirable extras (like a bottle of prosecco and a late check-out) and sell it as a single, themed offer. This approach makes your business more appealing than competitors who only list standard prices, helping you attract specific guest types and increase the value of each booking.

Why create packages?

In a competitive market, simply offering a room or a service isn't always enough. Packages and special offers help you stand out from the crowd. They work because they:

• Increase Perceived Value: Guests feel like they are getting more for their money, even if the discount isn't huge. A 'Movie Night In' package with popcorn and drinks feels more special than just a room.
• Simplify Decisions: A well-named package like a 'Family Adventure Break' makes it easy for a potential guest to see that you cater to their specific needs, making their booking decision faster.
• Target Niche Markets: You can create offers that appeal directly to different groups, such as walkers, couples, or business travellers, who might otherwise overlook your standard offering.
• Boost Off-Season Bookings: A tempting 'Winter Warmer' or 'Spring Escape' package can provide a compelling reason for people to book during your quieter periods.

Steps to Create Your First Package

1. Start with Your Guest: Think about the different types of customers you want to attract. Are you aiming for couples celebrating an anniversary, families needing a hassle-free break, or solo travellers looking for a unique experience? Your package should be built around their desires.
2. Choose a Theme: Give your package a clear identity. The theme guides what you include. For example:
   • For Romance: A 'Couples' Retreat' could include prosecco, chocolates, and breakfast in bed.
   • For Outdoorsy Types: A 'Walker's Welcome' might feature packed lunches, local trail maps, and a flask of hot coffee.
   • For Families: A 'Kids' Holiday Hero' package could include activity packs, milk and cookies at bedtime, and a list of local family-friendly attractions.
3. Bundle Your Services (and Extras): Combine your core offering (e.g., a two-night stay) with valuable extras. These don't have to be expensive. Think about what you can offer that has a high perceived value but a low cost to you, such as a late check-out, a room upgrade (if available), or a welcome drink.
4. Price it Smartly: The package price must be more appealing than buying everything separately, but it still needs to be profitable. Calculate the total cost of all the individual items, and then offer the package at a single, attractive price that represents a clear saving for the customer. For example, if a room is £100, breakfast is £15, and a bottle of wine is £15 (total £130), a 'Relaxation Package' price of £115 is very appealing.

Top Tips for Success

Give it a great name. 'The Explorer's Basecamp' sounds much more exciting than 'Two Nights with Lunch'.
Use fantastic photos. Don't just show the room; show the experience. Photograph the bottle of fizz chilling in an ice bucket or the walking maps laid out on the table.
Promote your offer. Make sure your packages are clearly visible on your website's homepage, on your booking system, and in your social media posts.