How to ensure all prices are clearly displayed

Why is this important?

You must legally display the full price of all food and drink items so customers can see them before they decide to buy. The price shown must be the final amount the customer pays, including any VAT. This transparency is not just a legal requirement under consumer protection laws; it's fundamental to building trust with your customers from their very first interaction.

What your prices must include

The single most important rule is that the price displayed must be the total price. This means:

• VAT Included: The price on the menu or price list must include VAT. You cannot add it on at the till. The price they see is the price they pay.
• No Hidden Charges: Any compulsory service charges must be clearly stated on the menu. If a charge is optional, this must also be made clear to the customer.

Where to display your prices

Prices must be unambiguous, easily readable, and visible to customers before they commit to a purchase. You can display them on:

• Menus: The most common method for restaurants and cafes.
• Menu Boards: Clearly visible boards for customers queuing or ordering at a counter.
• Price Lists: A clear list available for customers to view before ordering.

Top Tip: Before you go to print, get a friend to proofread your menus or price lists. A simple typo on a price can cause awkward conversations with customers and may be legally difficult to resolve once it's on display.