How to identify your target storage customer

To identify your target storage customer, you must segment the market into domestic and business users and pinpoint the specific life events or operational needs that drive their demand. This clarity allows you to tailor your facility's layout and your marketing message to solve their specific problems.

Common Customer Profiles

In the UK storage industry, most customers fall into one of two broad categories. Identifying which one will be your primary focus is essential:

• Domestic Customers: These are individuals often going through life transitions. They include people moving house, those decluttering to sell a property, students needing holiday storage, or individuals managing an inheritance.
• Business Customers: These are professional entities with logistical needs. Examples include e-commerce start-ups storing stock, tradespeople keeping tools secure, or professional firms (like solicitors) storing physical archives.

Comparing Customer Needs

Different customers require different features. Use the table below to see how your target choice impacts your business focus:

How to Choose Your Focus

Start by looking at your proposed location. If you are in a residential area with many terraced houses or flats, your focus will likely be domestic. If you are on an industrial estate with easy HGV access, business clients may be your primary target. Creating a simple profile—such as "The E-commerce Seller" or "The Family in Transition"—will help you speak directly to their needs in your advertising and site design.