How to join trade-specific online directories

To start generating customer leads, you need to create detailed and professional profiles on trade-specific online directories. Platforms like Checkatrade, Rated People, and MyBuilder are modern-day word-of-mouth, putting your business directly in front of homeowners and companies actively searching for a tradesperson. Your goal is to build a profile that showcases your skills, proves your credibility, and encourages potential customers to contact you.

Why are trade directories so important?

In the past, you might have relied on an ad in the local paper or a leaflet drop. Today, customers go online to find trusted professionals. These directories dominate search engine results and offer a trusted, review-based system that gives customers the confidence to hire you. A strong presence on one of these sites can provide a steady stream of high-quality job leads, forming the backbone of your customer acquisition strategy.

How to get set up on a trade directory

Follow these steps to create a profile that wins you work:

1. Choose the right platform(s): You don't need to be on all of them. Start by researching the most popular directories for your specific trade and local area. Ask other tradespeople which ones work best for them. Be aware that most operate on a subscription model or charge you for each lead you pursue, so factor this into your budget.
2. Prepare your information: Before you start the sign-up process, gather everything you'll need. This typically includes your business name and contact details, proof of qualifications, and evidence of your Public Liability insurance.
3. Complete the vetting process: Reputable directories have a vetting process to maintain quality. This is a good thing! It shows customers that you are a legitimate and trustworthy business. Be prepared for them to check your documents and references.
4. Build a compelling profile: This is your digital shop window. Write a clear and concise description of your services. List everything you do, from small repairs to large projects. Use high-quality photos of your best work – before and after shots are particularly effective.
5. Focus on getting reviews: Social proof is everything. Once your profile is live, your first priority is to get some positive reviews. Reach out to recent, happy customers and ask them to leave a review. A profile with even a few positive testimonials is far more likely to win work than one with none.

Top tips for a successful profile

• Be professional and approachable: Use a clear, friendly photo of yourself or your team. Avoid jargon in your descriptions and focus on how you help your customers.
• Respond to enquiries quickly: When a lead comes in, try to respond as fast as you can. The first tradesperson to provide a professional response often gets the job.
• Keep your profile updated: Regularly upload photos of your latest projects to keep your profile looking fresh and active.