How to join your local tourism board or dmo

Your first step is to find your local Destination Management Organisation (DMO), tourism board, or partnership and become a member. Joining is one of the most effective ways to put your new business on the map, giving you access to wider marketing campaigns, valuable networking opportunities, and crucial industry support right from the start.

What is a DMO or Tourism Board?

A Destination Management Organisation (DMO) is the official body responsible for promoting a specific town, city, or region as a visitor destination. You might know them by names like 'Visit Manchester', 'Marketing Lancashire', or the 'Cotswolds Tourism' board. Their job is to attract tourists to the area, and they do this by marketing the collective experience – including the best places to stay, eat, and visit. Your business is a vital part of that experience.

The Key Benefits of Becoming a Member

While there's usually an annual fee, the return on investment can be significant. Membership gives you a competitive edge and helps you build a sustainable business.

• Marketing and Visibility: Your business will likely be listed on the official destination website, which often ranks highly on Google and receives thousands of visitors. You may also be featured in newsletters, social media campaigns, and official visitor guides.
• Networking Opportunities: You’ll be invited to member-only events, workshops, and meetings. This is the perfect place to meet other local business owners, build partnerships, and learn from your peers. You could partner with a local hotel to offer their guests a discount, or a tour guide could recommend your cafe as the best lunch spot.
• Industry Support and Insights: DMOs provide access to valuable market research, tourism trends, and data for your area. They also offer business support, training on topics like digital marketing, and guidance on accessing grants or funding.
• Credibility and Trust: Being a member of the official tourism body acts as a stamp of approval. It shows potential guests that you are a legitimate, professional, and committed part of the local tourism community.

How to Join: A Step-by-Step Guide

1. Find Your Local Organisation: Start by searching online for terms like "[Your Town/County] tourism board", "Visit [Your City]", or "[Your Region] DMO". You can also check your local council's website, as they are often linked.
2. Check the Membership Criteria: Look for a 'Join Us' or 'Become a Member' section on their website. Here you will find information on eligibility and the different membership tiers available, which might vary for accommodation providers, attractions, or restaurants.
3. Review the Benefits and Costs: Carefully read what each membership level offers. Does it include a web listing with a link to your site? Social media promotion? Access to events? Choose the package that best suits your budget and business goals.
4. Complete the Application: The process is usually straightforward and involves filling out an online form with your business details and paying the membership fee.

Top Tip: Don't just pay the fee and forget about it. To get the most value, be an active member. Attend the networking events, respond to requests for information for marketing campaigns, and collaborate with other members. The more you put in, the more you'll get out.