How to register with removals comparison websites

Registering with removals comparison websites is the fastest way to generate a steady stream of enquiries without spending a fortune on traditional advertising. By signing up for lead generation platforms like Compare My Move, Reallymoving, or AnyVan, you gain immediate access to customers who are actively looking for moving quotes in your operational area.

Why use comparison websites?

For a new removals business, the biggest challenge is often visibility. Comparison sites act as a middleman, doing the heavy lifting of digital marketing to attract customers. When a customer enters their move details, the platform matches them with a handful of verified movers. This allows you to compete for jobs based on your professional profile and specific service area rather than relying solely on organic word-of-mouth.

Top UK platforms to consider

Different platforms operate with different business models. It is important to choose the ones that best fit your workflow:

• Reallymoving: One of the UK's largest sites. They typically send a lead to a maximum of five companies, ensuring you aren't competing with too many rivals at once.
• Compare My Move: Similar to Reallymoving, they provide high-quality leads for house moves and office relocations. They often vet partners strictly to ensure high standards.
• AnyVan: Operates more like a marketplace where you can bid on specific jobs or "fill" your van on return journeys. It is excellent for smaller moves or courier-style work.
• Checkatrade or TrustATrader: While more general, these are highly trusted by UK homeowners and help build your local reputation.

Steps to complete your registration

1. Prepare your documentation: Most reputable sites will require proof of your professional insurance and sometimes your goods-in-transit cover before they allow you to go live.
2. Create a compelling profile: Upload clear photos of your van, your team in uniform, and any specialist equipment. A professional-looking profile significantly increases your "click-to-quote" ratio.
3. Set your service parameters: Be specific about the postcodes you cover and the types of moves you handle (e.g., small flats vs. large houses). This prevents you from paying for leads that aren't profitable for you.
4. Choose your payment model: Decide if you prefer a "pay-per-lead" model (where you pay for every enquiry sent to you) or a subscription-based model.

Pro Tip: Speed is everything on these platforms. Customers often book the first professional mover who calls them. Try to contact leads within 15 minutes of receiving the alert.

Managing your leads effectively

Comparison websites are a "top of the funnel" tool. Once you receive the lead, your internal process takes over. Ensure you have a standard script for your initial call to gather any missing details and project a professional image from the very first second. Remember, while the platform provides the lead, it is your customer service that secures the booking.