How to register with third-party delivery platforms

Tap into a huge customer base, instantly

Getting your food business onto platforms like Deliveroo, Just Eat, or Uber Eats can be a game-changer. Think of them as a huge, hungry marketplace right on your doorstep. For a new business, they offer instant visibility and a stream of orders you might otherwise struggle to reach. While they do charge a commission fee on each order, the marketing power and access to customers they provide is often well worth the investment, especially when you're starting out.

Getting your business listed: A step-by-step guide

Signing up is a fairly straightforward process. Here’s a breakdown of the typical steps you’ll need to take:

1. Choose the right platforms for you: Don't just sign up for all of them at once. Do a bit of local research. Which apps are most popular in your town or city? Check their websites for their current commission rates and sign-up fees, as these can vary. Pick one or two to start with that feel like the best fit for your business and your profit margins.
2. Gather your essential documents: Before you start the application, get your paperwork in order. You’ll almost certainly need the following:
   • Proof of your business registration (e.g., your Unique Taxpayer Reference if you're a sole trader, or your Companies House number).
   • Your business bank account details for getting paid.
   • Proof of your registration as a food business with your local council.
   • Your menu, complete with prices.
3. Complete the online application: Head to the restaurant/partner section of your chosen platform’s website and fill out their online application form. You’ll be asked to provide your business details and upload the documents you gathered in the previous step.
4. Onboarding and setup: Once your application is approved, the platform's onboarding team will get in touch. They will usually send you a dedicated tablet and printer for receiving and managing orders. They will also work with you to get your menu uploaded to their system, including descriptions and photos.
5. Go live and start selling: After your menu is set up and you're happy with how it looks, you can set your opening hours and go live. Switch on your tablet, and you'll be ready to accept your very first delivery order!

Top tips for success on delivery apps

Getting listed is just the start. To make the most of these platforms, you need to manage your presence effectively.

• Optimise your menu for delivery: Not everything on your main menu will be suitable for a 15-minute journey on the back of a bike. Consider creating a slightly smaller, delivery-focused menu with dishes that travel well and still look great when they arrive.
• Price for profit: Remember that the platform will take a significant cut (often 20-35%) of the order value. You must factor this commission into your pricing. Many businesses have slightly higher prices on delivery apps compared to their in-store menu to cover these costs.
• Invest in quality packaging: Your packaging is the first physical impression a customer has of your brand. Make sure it’s sturdy, spill-proof, and keeps the food at the right temperature. It’s a crucial part of the delivery experience.
• Be efficient: A key metric for these platforms is speed. Accept orders on the tablet as soon as they come in and have the food ready on time for the rider. Quick, reliable service leads to better ratings, which means more visibility and more orders for you.