How to research other bookshops

The most effective way to plan your own bookshop is to get out and experience others. Make a plan to visit a wide range of shops, from big high-street chains like Waterstones to small, local independents. This hands-on research will give you invaluable insights into what works, what doesn't, and where your own shop can fit into the market.

What to look for on your visits

Go in with a plan. Don't just browse – be a detective. Here’s a checklist of things to pay attention to:

• Layout and Atmosphere: How does the shop feel when you walk in? Is it cramped or spacious? How is the lighting? Where is the counter? Note how they use shelving and display tables to guide customers through the space.
• Stock and Curation: What genres are most prominent? Do they have a specific niche, like sci-fi or children's books? Look at their non-book items like cards, stationery, or gifts. How do they display bestsellers or staff recommendations?
• Pricing and Promotions: Are books sold at the Recommended Retail Price (RRP)? Do they have offers like '3 for 2' or a loyalty scheme? This will help you think about your own pricing strategy.
• Customer Experience: Watch how staff interact with customers. Are they helpful and knowledgeable? Is there seating? Do they play music? What is the checkout process like?

Top tips for your research

Be discreet when taking notes – use your phone or a small notebook. If the shop is quiet, try chatting with the staff and ask what sells well. Most importantly, observe other customers: where do they go first? What do they pick up? Their behaviour is pure gold.