How to set up a Google Business Profile

To get your business on the map, visit google.com/business and sign in with your business email address to claim or create your free listing. Completing this profile is the single most effective way to ensure local clients find your salon or mobile service when they search for hairdressers in your area.

Why a Google Business Profile matters

In the UK, the majority of local service searches happen on Google. When someone types "hairdresser near me" into their phone, Google uses Business Profiles to decide which results to show on the map. Having an active, verified profile builds immediate trust through reviews, showcases your best work through photos, and makes it incredibly easy for clients to book an appointment or find your contact details.

Step-by-step setup guide

1. Enter your business name: Use the exact name of your business as it appears on your signage or website. Avoid "keyword stuffing" (e.g., "Sarah’s Hair - Best Highlights London") as Google may penalise your account for this.
2. Choose your business category: Select the most accurate primary category, such as "Hairdresser," "Barber Shop," or "Hair Extensions Specialist." You can add additional categories later if you offer multiple services.
3. Set your location or service area:
   • Salons: Enter your full shop address. This will place a pin on Google Maps.
   • Mobile Hairdressers: If you work at clients' homes, select "No" when asked if you have a physical location customers can visit. You can then list the specific towns, cities, or postcodes you serve.
4. Add contact details: Link your business phone number and your website. If you don't have a website yet, you can leave this blank, but adding one helps your ranking.
5. Verify your business: Google needs to know you are legitimate. This is usually done via a postcard sent to your business address (or home address if mobile) containing a unique code. This can take up to five working days to arrive in the UK.

Optimising your profile for more bookings

Once you have access to your dashboard, don't leave it half-finished. A complete profile is significantly more likely to be shown to potential clients.

Add your services: Create a digital menu by listing your core services and prices. This helps Google match your profile to specific searches like "balayage" or "bridal hair."

Upload high-quality photos: Profiles with photos get 35% more clicks. Include a mix of interior salon shots, your professional headshot, and high-quality "before and after" photos of your work.

Set accurate opening hours: Ensure these are always up to date, especially for bank holidays. There is nothing more frustrating for a client than showing up to a salon that Google said was open but is actually closed.

Pro Tip: Once your profile is live, use the "Ask for Reviews" link in your dashboard. Send this to your most loyal clients immediately. Profiles with a 4-star rating or higher and at least five reviews see the biggest boost in local search rankings.

Maintaining your profile

Treat your Google Business Profile like a social media account. Post regular "Updates" (similar to a Facebook post) about new hair trends, special offers, or last-minute cancellations. This activity signals to Google that your business is active and relevant, helping you stay above your local competitors in search results.