How to set up a system to publish your weekly locations

Your truck is ready, the food is amazing... but where are the customers?

Unlike a cafe with a fixed address, your biggest challenge and greatest strength is your mobility. But if people don't know where you're going to be, you can't build a loyal following. Creating a simple, reliable system for announcing your weekly locations is one of the most important things you can do to guarantee queues at the hatch.

The goal is to make it incredibly easy for someone to answer the question: "Where can I get that amazing food this week?" Let's get it sorted.

Step 1: Choose Your Main Announcement Channel

The key to success is consistency. You need to pick one primary place where your full, official schedule lives. All your other marketing efforts should point people back to this single source of truth. This avoids confusion and saves you from answering the same questions over and over again.

Here are the most popular options:

• Instagram Feed Post: This is a fantastic, visual-first option. You can create a simple branded graphic (using a free tool like Canva) that lists your weekly spots. The killer move here is to "pin" the post to the top of your profile, so it’s the very first thing anyone sees when they visit your page.

• Facebook Page Post: Similar to Instagram, you can create a weekly post with your locations. Facebook also allows you to "pin" a post to the top of your page, making it easy for your followers to find.

• A 'Locations' Page on Your Website: This is the most professional and permanent solution. You can create a simple page called "Find Us" or "This Week's Locations" and update it weekly. The big advantage is that you own and control this space, and it helps people find you through Google searches.

Our Recommendation? Use a combination. Use your website as the official 'hub' for information. Then, create a weekly post on Instagram and Facebook that summarises the locations and clearly says, "For full details and directions, head to the link in our bio!" This gives you the best of both worlds.

Step 2: Create a Clear and Simple Format

Don't make people work hard to understand your schedule. Every time you post, whether it's on social media or your website, use the exact same clear format. This helps people scan it quickly and find the day that works for them.

For each location, you must include:

1. Day and Date: e.g., Wednesday 14th August
2. Trading Times: e.g., 11:30 AM - 2:30 PM
3. Location Name: e.g., Birchwood Business Park
4. Address or Postcode: e.g., Warrington, WA3 6AE
5. Extra Info (Optional but helpful!): e.g., "Find us opposite the main reception" or "Pre-orders available via DM!"

Step 3: Make It a Weekly Ritual

This is the final, crucial piece of the puzzle. You need to post your schedule at the same time on the same day, every single week. For example, make it "Sunday Scran Locations! Every Sunday at 7 PM."

When you do this, you train your customers. They know when to look for your update and they can start planning their week around a visit to your truck. This is how you turn casual followers into loyal, regular customers who build you into their routine.

Top Tips for Success

• Use Daily Reminders: Use Instagram or Facebook Stories each morning to post a quick reminder of where you are that day. A short video of the truck or the sizzling food works perfectly.
• Engage with Comments: If people ask questions about locations, always reply promptly and politely. It shows you're on top of your game.
• Tag the Location: When you post, tag the business park, event, or general location you're in. This can help new people discover you.

Getting this system locked down is a true game-changer. It builds trust and reliability, and makes it effortless for people to become your biggest fans.