How to source a speciality coffee supplier

Choosing your speciality coffee supplier is one of the most important decisions you'll make for your café. Your coffee is your headline act, and your supplier is more than just a delivery driver—they are a key partner in your success. The goal is to find a roaster who provides consistently high-quality beans that you love, at a price that works for your business, and who will support you as you grow.

What Makes a Great Coffee Supplier?

Before you start searching, it’s vital to know what you’re looking for. The best partnership is built on more than just good coffee. Focus on these four key areas:

• Quality and Taste Profile: This is the number one priority. Do you genuinely love their coffee? Does it match the style you want for your café? Whether you prefer a classic, chocolatey espresso blend or a bright, modern single origin, the taste must be right for you and your target customers.
• Price and Commercials: Your coffee needs to be profitable. Compare the price per kilogram, but also check for minimum order quantities, delivery charges, and payment terms. A slightly more expensive coffee might be worth it if it comes with free delivery and better support.
• Training and Support: This is especially important when you're starting out. A great supplier will offer free barista training for you and your staff, help you dial in your coffee machine and grinder, and provide technical support when things go wrong. This support is incredibly valuable and can save you a lot of stress.
• Ethics and Story: Customers are increasingly interested in where their coffee comes from. A roaster with a strong ethical sourcing policy and a compelling story can become a key part of your own brand’s marketing.

Finding and Choosing Your Partner

Finding the right supplier involves a bit of research and a lot of tasting. Follow this simple process to go from a long list to your perfect partner.

1. Create a Shortlist: Start by researching roasters online, paying attention to those who supply cafés you admire. Use social media like Instagram to see their brand and coffee in action. Don't forget to look for local roasters—a local partner can often provide more responsive and personal support. Aim for a shortlist of 3-5 promising candidates.
2. Request Samples: Contact your shortlisted roasters and explain you're opening a new café. Ask them to send you samples of their house espresso blend and a couple of single-origin beans for filter coffee. Most will be happy to do this for potential trade partners.
3. Hold a Tasting (or 'Cupping'): This is the fun part! Brew each coffee sample using the same method (e.g., all as espresso or all in a cafetière) to compare them fairly. Taste them side-by-side and make notes. Trust your own palate—which one do you want to drink every day?
4. Discuss the Partnership: Talk to your favourite one or two roasters about the support they offer. Ask about their training programme, delivery schedule, and who you would call if you have a problem. This is your chance to see what they’re like to work with.
5. Make Your Choice: Based on the taste, price, and support, make your decision. It’s often best to start with one primary supplier for your espresso beans to build a strong relationship and ensure consistency.

Your coffee supplier is a reflection of your brand. Choose a partner you are genuinely excited to work with and whose coffee you will be proud to serve to your customers every single day.