How to source your packaging and serving items

Your first step is to find reliable suppliers for all the packaging and serving items your customers will touch. This includes everything from branded takeaway bags and coffee cups to the plates and cutlery used in-house. The right choices will not only protect your food but also act as a powerful marketing tool, making a great first impression and reinforcing your brand's quality and values.

What to consider before you buy

Before you start searching for suppliers, think carefully about what you need your packaging to achieve. It’s more than just a container; it’s part of the customer experience.

• Function vs. Form: Will that cake box keep a delicate pastry safe? Does the coffee cup lid fit securely? Your packaging must be practical and fit for purpose. At the same time, its appearance should match your brand's style, whether that's rustic and eco-friendly or sleek and modern.
• Branding: Custom-printed packaging with your logo is a fantastic way to build brand recognition. Even a simple branded sticker on a plain paper bag can look professional and keep costs down when you're starting out.
• Sustainability: Customers are increasingly aware of environmental impact. Consider offering recyclable, compostable, or biodegradable options. Highlighting your eco-conscious choices can be a major selling point.
• Cost vs. Quality: It's crucial to balance your budget with the quality of the items. Cheaper isn't always better if it means leaky cups or flimsy boxes. Calculate the cost per item and factor it into your product pricing.

How to find your suppliers

Finding the right supplier can take a bit of research, but it's worth the effort to find a partner you can rely on.

1. Make a detailed list: Write down every single item you need. Be specific about sizes (e.g., 8oz, 12oz, 16oz cups), types (e.g., single-wall vs. double-wall cups), and materials. Don't forget essentials like napkins, cutlery, and carrier bags.
2. Search online: Use search terms like "bakery packaging UK," "eco-friendly coffee cup suppliers," or "catering disposables wholesaler." This will bring up a mix of large national suppliers and smaller specialists.
3. Request samples: Never place a large order without testing the product first. Most good suppliers will happily send you a sample pack. Check the quality, feel the materials, and test how well they work with your products.
4. Get quotes for branding: If you want custom printing, ask your shortlisted suppliers for quotes. Be aware that this usually involves a minimum order quantity (MOQ) and may have a one-off setup fee for the printing plates.
5. Place your first order: Once you're happy with the quality and price, place your initial order. It’s wise to be conservative at first until you have a better idea of your sales volumes.

Top Tip: Packaging takes up a surprising amount of space! Before you place a huge order to get a bulk discount, make sure you have somewhere clean, dry, and secure to store it all.