How to take high-quality photos of your best work

To win new clients, you need a gallery of high-quality photos that prove you can do the job well. These images are the most important part of your website, social media profiles, and printed marketing. If you are just starting out and don't have a back catalogue of projects, offer to do a small, low-cost job for a friend or family member to get some initial photos for your portfolio.

Top tips for taking great photos

You don't need an expensive camera; the one on your smartphone is more than capable if you follow a few simple rules.

• Tidy the area first: Before you start snapping, make sure the site is completely clean. Remove any tools, offcuts, dust sheets, and rubbish. A tidy site looks professional and lets your work shine.
• Use natural light: The best time to take photos is on a bright but overcast day. This gives you soft, even light without the harsh shadows you get from direct sunlight. Avoid using a flash wherever possible.
• Show the before and after: One of the most powerful ways to show your value is with a "before and after" comparison. If you can, take a picture from the exact same spot before you start and after you've finished.
• Vary your angles: Take a mix of photos. Get wide shots that show the entire project in context, and then move in closer to capture the details, textures, and quality of your finish.
• Use your phone like a pro: Always wipe the lens clean before you start. Tap the screen on the most important part of the image to make sure it's in focus. You can also turn on your phone's gridlines feature to help you line up your shots and keep them level.