How to take high-quality product photographs

To sell products effectively online, you need clear, attractive, and professional-looking photographs. Great images build trust and help customers see the quality of your work before they buy. You have two main options: take the photos yourself with some basic equipment, or hire a professional photographer if your budget allows and you want the best possible results from day one.

The DIY approach: what you’ll need

Getting started with product photography doesn't have to be expensive. For many new businesses, a modern smartphone is more than capable of producing fantastic results. The most important element isn't the camera, but the lighting and setup.

• A camera: Your smartphone is the perfect starting point. If you have a DSLR camera, even better, but don’t feel you need to buy one straight away.
• Good lighting: Natural light is your best friend, and it's free! Find a spot near a large window that gets plenty of indirect daylight (direct sun can create harsh shadows). If that’s not an option, a simple LED ring light or a pair of affordable softbox lights will make a huge difference.
• A simple background: You want your product to be the star. A large sheet of plain white or light grey paper or card makes an excellent, clean backdrop. You can curve it up a wall to create a seamless 'infinity' background.
• A tripod: This is essential for getting sharp, consistent photos. A small, cheap tripod for your phone will prevent blurry images caused by shaky hands and ensure all your products are shot from the same angle.

A simple guide to taking your photos

1. Prepare your product: Make sure your item is spotless. Wipe off any dust, fingerprints, or smudges. If it’s a piece of clothing, make sure it’s ironed and free of lint.
2. Set up your 'studio': Place your background near your light source (like that window). Position your product in the middle of the background.
3. Frame the shot: Mount your camera or phone on the tripod. Position it so the product fills most of the frame. Make sure the camera is level with the middle of the product.
4. Capture multiple angles: Take a variety of shots to show the customer everything. Get a clear photo of the front, back, and sides. Take a close-up shot to show off any important details, textures, or features.
5. Take a 'lifestyle' shot: This is a photo that shows your product in use or in a real-world context. For example, a photo of your candle on a coffee table, or a necklace being worn. This helps customers imagine the product in their own lives.

Quick tips for better photos

• Don't use the flash: The on-camera flash is harsh and unflattering. Always use your main light source instead.
• Use the timer: Set a 2 or 3-second timer on your camera. This means you won’t be touching the camera when the photo is taken, eliminating any chance of camera shake.
• Perform a basic edit: You don't need complex software. Use a free app like Snapseed or a tool like Canva to crop your photos, adjust the brightness, and boost the contrast slightly. This will make your images look much more professional.

When should you hire a professional?

If you have many products, sell high-value items like jewellery, or simply find that you can’t get the results you want, hiring a professional photographer is a fantastic investment. They have the equipment and expertise to make your products look their absolute best, which can directly lead to more sales.